European off-road marketplace from scratch
Case studyMVP and product, Marketplace
A pan-European marketplace for off-road vehicles: many languages and currencies, search, sign-in, payments and AI sorting of listings. Search was live a month after the start.
OffroadMarketClient
How it started: one place for off-road vehicles from all over Europe · Duration: search a month after the start, public since December 2023
Overview
OffroadMarket wanted one place for off-road vehicles from all over Europe, in every visitor's language and currency.
We started in September 2023 with a database of offers. A month later the website followed, with search, filters and pagination. By December 2023 it was public, with translations and prices in the visitor's currency.
The challenge
Offers in different languages and currencies had to look the same and be easy to compare. The site had to stay fast in every language. It was meant to grow through Google, not ads, so sitemaps and metadata were part of the product from the first version.
How the product grew
- 2023: a database of offers, search with filters, translations and prices in the local currency.
- 2024: more languages, automatic detection of a listing's language, sitemaps for every market.
- 2025: Romanian and the Romanian leu, new categories, sign-in and saved listings.
- 2026: one sign-in across several markets, paid featured listings through Stripe, Swiss francs, AI sorting of listings into categories and AI prefill of a dealer profile from the dealer's website.
What went wrong along the way
Once, we noticed an outage late. Since then every launch has monitoring.
What we did
- Search and filters
- Marketplace platform
- Multilingual
- Multi-currency
- Sign-in and payments
- AI sorting of listings
- Monitoring
