Ergebnis - 6+ years shipping AI for a global SaaS

Overview

Kontentino is a global SaaS used by thousands of marketing teams. We serve as an embedded part of their product team. We know the codebase as well as their internal team. We ship features monthly with no onboarding overhead.

What we created together

We delivered a full AI feature set. This includes AI Image Generation with style presets and Brand Hub text profiles. We created smart planning inspirations and hashtag suggestions. Our tools handle multi-language content in 84+ languages. We also shipped AI analytics and smart posting recommendations.

AI Image Generation

We redesigned the image generation experience. It lets teams create visuals by prompt while keeping brand consistency. Reference images steer composition. Style presets get on-brand results quickly. The integrated flow avoids tool-hopping.

The challenge

Content teams needed faster production without losing brand consistency. They needed data-driven recommendations without extra tools. We created AI tools to produce on-brand visuals inside the publishing flow.

What went wrong along the way

Getting AI to "good enough" requires deep domain expertise. Early versions needed more iteration. We created a bridge module to connect legacy systems with new AI features. We learned to focus on perfect core features instead of shipping four complex tools at once.

What we did